Helene Platt
About
I am a brand designer based in Oregon who’s all about helping people bring their ideas to life in a way that feels real, intentional, and uniquely theirs. I believe great design isn’t just about how something looks– it’s about the story behind it, the strategy that supports it, and the people it connects with.
Education & Skills
I have a Bachelor’s degree in Graphic Design and a minor in Business from Boise State University. With a strong foundation in tools like Adobe Illustrator, InDesign, Photoshop, Figma, Miro, and Canva, I’m able to bring both strategy and creativity to every project. I dig deep into who a brand is, what they stand for, and what sets them apart—doing research on competitors, audience, and goals—so I can create a visual identity that not only looks good, but feels intentional and builds trust.
Branding Process
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Developing and understanding the brand behind the design.
I dive into who your brand is, what you stand for, who your audience is, and how you want to show up. Through research, competitor analysis, and style questions, I help define your brand’s voice, mission, and message so the design has a clear direction and purpose. -
A brand personality that goes beyond just a logo.
From color palettes and typography to patterns, icons, and layout rules, I create cohesive brand visuals that help people recognize and connect with your business. -
Sharing the creative process with you and helping you present it.
Along with the design work, I communicate with you along the way and give visuals for each step of the process. It’s most important we as a team are always on the same page. From pitch decks to brand guidelines, I organize and explain the thinking behind the design so it’s easy to understand and even easier to use. -
The business you’ve worked so hard on, coming to life.
After research, style questions, vision boarding, and revisions, you will have a brand that’s not only ready to be used but you will know how to effectively use it.