Welcome In (noun) - the feeling of being at home, where everyone has a seat at the table.
Brand Application - Menu Design - Printed Signage - Promotional Materials
Lyrics Cafe is a sit down cafe and drive thru coffee shop in Newberg, Oregon.
Our collaboration is focused on refining and expanding the Lyrics Cafe brand across it’s customer experience.
Featured WorkDrive-thru Signage
The goal of this project was to create unity between Lyrics Café’s sit down café and drive-through by applying its existing brand identity across drive-through signage. I consolidated scattered notes and printed notices into cohesive signage that clearly communicates essential information, including ordering instructions and business hours, while creating a more polished and consistent customer experience.
Promotional Car Window Clings
The Lyrics team had an innovative marketing idea for an easy-to-install and remove car window cling. They said, “Make it look like a Lyrics cup,” intending to remind customers to return and order ahead when they see it in their car. I continued to use consistent branding throughout the design to reinforce brand recognition and help customers remember Lyrics. The goal was to make ordering ahead feel like a natural part of customers’ daily routines by emphasizing convenience, quick pickup, and the ease of stopping at Lyrics on their way to work.
