A destination for shopping, dining, and services located in Juneau, Alaska. It is family-owned and operated, and committed to supporting local businesses and hosting events.
Brand Identity – Logo Package – Social Media Design – Print & Digital User Guidelines
Process
I interviewed the client to determine what values and traits their brand should reflect.
How do you want your audience to feel in your establishment?
What do you give to the community?
Is your style more playful or clean and professional?
Sketches
Brand Persona:
Community
Local
Family
Together
Neighbor
Quality
Shop
Dine
Provide
The client came to me with one existing submark as their logo. While building out the brand identity I refined the existing mark.
Refine
BEFORE
AFTER
Brand Guidelines
